Please fill out this form as completely as possible. Should you need further clarification, please contact us at 970.404.1104. If you would like to download a printable version of this form, please click here. If you need help getting your thoughts flowing, see website design list below.

 

What is your web address (URL)?
Do you own the URL? Yes No
If not, do you want iDesign Aspen to secure the web address for you? Yes No
Websites that I like/dislike While it is important for you to be able to point out website designs that you like, it is equally important for you to be able to communicate, why you like or dislike them. Please take the time to pick out a three designs that you like and note which parts of those websites you like best.
Example #1 web address:
Things I like:
Things I dislike:
Color:
Style:
Layout:
Navigation:
General Comments:
Example #2 web address:
Things I like:
Things I dislike:
Color:
Style:
Layout:
Navigation:
General Comments:
Example #2 web address:
Things I like:
Things I dislike:
Color:
Style:
Layout:
Navigation:
General Comments:
Keywords: Describe your company with 20 keywords - this helps the internet user find your website:
Colors: What colors would you like to see in your new design?
Describe your target audience: (examples: families, business)
Do you have a slogan, catch phrase or mission statement?
Images Do you have photography for the site? Yes No
If not, do you want to use stock photography? If so, undertsand that this could add more time to your quote. Yes No
Content Do you need help with writing your content? If so, undertsand that this could add more time to your quote. Yes No
Extras you would like to include: If so, undertsand that this could add more time to your quote. Flash Slideshow Contact Form Map Shopping Cart Events Calendar Email Marketing Sign-up box Printable Brochure

 

 

 

Designing a web site is a process consisting of six phases:

1. Project Definition - (audience, image)
2. Site Structure - (navigation, links, # of pages)
3. Visual Design - (colors, font, photos, emotion)
4. Site Development - (programming)
5. Testing
6. Launch Plus

 

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Brainstorm Ideas:

* Think about your the design, look and content of the web site and get their others input. (It's best to have their input now instead of a month from now at your site launching party!)

 

* To get moving, check out competitor or similar sites and identify what you like and don't like about them in the way of design, graphics, content and navigation.

 

Think about the Mood of Your Site:

* How will your site continue to reflect your desired company image?

* Should the "mood" of your site to be fun? classy? suit and tie? simple and clean? flashy?

* Consider your current print materials.

 

Layout & Navigation:

* Consider your web site from the perspective of your audience; not your organization.

* How will visitors want to explore your site? Will they want to see a list of services? a catalog of products? see examples of your work? or get a quote?

* How do you want your customers to contact you? email? online contact form? phone?

 

Home Page Pizazz:

* What are the top 5 questions people ask you about your products or services? The answers to those should be on your site and easily accessible on or from your home page.

* Write a short paragraph or bulleted list that emphasizes your "unique concept or benefit" that makes buying or using your products or services a must. Will your motto work well on the site?

 

Consider Colors & Graphics:

* Simplified color schemes and fewer graphical elements are easier to read.

* Repeat your printed material's look throughout your site or come up with a color scheme for you.

* Keep in mind that more graphics and photos increase load time.

 

Define a Timeline of completion:

* What is the best way for us to keep in contact?

* How should we collect site materials?

* What is your target date for the launching of your site?

 

Additional Considerations for Shopping Cart Sites:

* How many products do you want to sell online?

* Can the products be grouped into logical categories?

* Do you have product descriptions and photos?

* What kind of order method (s) do you need?

o Browse catalog to order

o Type in product id numbers to order

o Select multiple items from one page to order

* Will there be quantity pricing or bulk items?

* Will you be selling to both retail and wholesale customers?

* What will your shipping charges or special order considerations be?

 

Additional Considerations for Content Management Sites:

* Define what type and how much content you want to manage. Will it be lists? newsletters? articles? a calendar?

* If you update a piece of content, say an event calendar, at least once a month, it's a good candidate for inclusion.

* Who will be managing the content?

 

If you would like to download a printable version of the website planning process information listed on this page, click here.

 

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